Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
How long until we see results?
This is always a hard question to answer as it depends on a number of factors including but not limited to: market, competition level for your target phrases, the number of phrases we are targeting, your current site design, the age of your site, as well as any SEO that may or may not have been done to the site previously.
All that being said, most of our clients generally begin seeing some results within the first 2-3 months with 6 months being when much of the campaign should have taken effect and the best results seen. Again these are averages only. Some clients will see extremely quick results while others may take longer due to one or more of the previously mentioned factors.
We monitor both rankings and traffic so that we can know precisely when the campaign begins to take hold.
Does SEO Still Work?
Most likely, if you arrived at this web site, you are looking for a way to increase your presence of the internet. Maybe you have tried to optimize your website yourself and have become frustrated in the lack of results that you are getting. Or, even more frustrating would be that you have spent thousands or even tens of thousands of dollars for search engine optimization without any increase in visibility or return on investment. You may have even had a top ranking website that has drastically dropped in the search rankings after a Google update. This can leave you feeling helpless and that your website is floating aimlessly in the massive Google ocean. SEO still works and we can help your business succeed online
Do you offer any guarantees for SEO services?
No we do not. We put in a great deal of time, effort, and expenses into working with our clients’ sites that we have to charge for. Unfortunately there are simply many variables involved to offer a guarantee. From a website being hacked and as a result dropped from the results, a competitor sabotaging a site’s rankings through “negative SEO”, or even a completely innocent site throwing a false positive for spam. This is also why we require at least 6 months contract to delivery consistent results.
What is Social Media?
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."
To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy. While often associated with companies, as of 2016, a range of not-for-profit organizations and government organizations are engaging in social media marketing.
Why Facebook is important for your business?
A few years back when Mark Zuckerberg came up with his concept of a social networking site and named it Facebook, he had no idea what it would become in the time to come. Facebook has quite literally revolutionized the way we look at social networking. With over 700 million active users, it is definitely the biggest platform you can get if you seek to engage with many people simultaneously. Though Facebook is the premiere social networking platform, it also holds a lot of potential for businesses. The fact that it can help businesses in growing and reaching out to a new customer base has added to its popularity.
Today when you look at Facebook and the groups or fan pages that exist on the site, you will find that every popular brand is there. They are not only there but are active on almost a daily basis. For the present generation, who spend a lot more time on the internet than on the TV, brands needed to change their approach. Facebook provides the best possible solution in this scenario. However, it is not only the big brands that make the full use of Facebook’s social media power. Even small businesses can benefit greatly if they make optimal use of the various features that Facebook has to offer..
Why Google Plus is important for your Ranking
Most of the business owners and webmasters know that Google+ is a powerful tool and is important for SEO but they don’t know why it is so important.
Google+ has a strong effect on Google search not only because it is a product by Google but due to the construct and the power of it. Google+ entered into the social media race not just to compete with other social networking sites like Twitter and Facebook but to improve search engine results.
Why Google created Google Plus
So Google+ is much more than just a social network. It is “core” to Google’s entire online strategy. It is about capturing rich data that Facebook has been capturing for years such as age, sex, location and much more. So here are 4 benefits for Google.
-It enriches the Google data from Google users allowing its search engines to be more accurate
-People create profiles on Google and search on web while signing in to Google, so Google can track the information of their identity, activity and their interests.
-Google +captures much more such information by simply measuring+1’ing, sharing and commenting on the network.
-This data helps Google to personalize organic search results in a better way.
-This flows onto more personalized search results for people when searching which improves the user experience.
Google+ and social signals
In essence Google+ is a data capturing platform for Google which helps to determine what is to be prominent in a Google search. Due to the increased importance of social signals, Google+ has become one of the top social networking sites. Social networks are populated by real people who share, retweet and like.
Google’s search engine watches these signals and hence gives ranking to your site in search engine results.
Google+ and web influence
Google+ is now a large social network which can influence your organization’s brand across the web. People can reach your site via Google’s entire network, which will influence your search results directly and indirectly. Google+ helps you to build your brand value including Google authorship and provides you a graphical display of your brand value.
Google+ and Page Rank
The links in Google + profiles are added with “do follow” and are treated as web pages and this helps in increasing the websites visibility and page rank. On Twitter all the links are placed with no follow tag and this doesn’t pass Page rank through to your site.
In essence your search results can be improved if you use Google+ network. A strong presence on Google + can provide you a higher page rank and web visibility.
Why Twitter is good for my business?
Business owners are frequently being advised to engage on Twitter. You’ve heard the great things Twitter can do for your business. How loyal fans are going to increase your visibility and put you miles ahead of the competition.
But how true is it?
Some of you may find it hard to believe considering the number of Twitter users are much lower than the number of Facebook users. Others may even dispute that social platforms such as YouTube, Vine, Meerkat and Periscope would provide a bigger impact.
Businesses around the world are using Twitter to reach out to a bigger target audience. Time after time, Twitter has proven to be an excellent tool, especially in the sales and marketing world where revenue is the only thing people tend to see.
1. CONNECTING WITH YOUR CUSTOMERS
Sending a potential customer a personal message after they’ve followed you is a great way to increase the trust and appreciation a customer has for your business. One other benefit is that you are able to listen to what your customers are saying.
This feedback is extremely valuable if you have plans to expand your business (or at least, improve the quality of it).
2. SPYING ON THE COMPETITION
Connecting with your customers is just one part of the equation. Twitter also allows you to listen to customer feedback and complaints they may share publicly with your competitors.
Want to make Twitter marketing work for you? Collect this information in an Excel sheet and perform deep analysis with your team on a weekly or monthly basis for future product implementation.
Sure, listening and compiling data takes time but there are tools that you can use to reduce the time taken to complete the process; namely, Hootsuite and Mention.
3. FREE MARKETING
Simply take a minute and craft your 140 character pitch and with the click of a button, it can reach all of your followers who are online. Marketing cost is zero.
You don’t have to pay to use Twitter and you don’t have to pay to tweet. Unless you are thinking of investing in Twitter advertising or some advance tools to make your life easier, cost of marketing on Twitter is zero.
4. KEEPING CUSTOMERS UPDATED
If you’re running a business, you definitely understand the importance of keeping your customers updated. Twitter is a great tool to keep them posted on the latest information, promotion and sales your business is having.
When you use Twitter, you can share valuable information with your customers at times that matter most; weekend sales, black Friday deals etc.
5. A NEW MEDIUM OF COMMUNICATION
Did you know that Twitter can be used as a form of communication?
Sure, Twitter is a social media platform and it’s an excellent marketing tool as well. However, instead of using Twitter solely for marketing, you could also use it to communicate with your customers.
Brands such as GoDaddy and WPEngine have specific Twitter accounts for their support team. This is to provide close to real-time technical support to ensure that a great customer satisfaction level is constantly maintained.
6. MARKETING USING TWITTER
Yes, Twitter is a great marketing tool. Don’t forget, tweets are indexed by Google and therefore, it’s also useful in terms of search engine optimization.
Twitter marketing allows you to reach your followers from around the world and alleviate the distance barrier. Influencers such as Rebekah Radice and Kim Garst are great examples when it comes to Twitter marketing done right. They not only use Twitter to promote their products and articles, they also use it to share valuable content from around the web.
7. BUILDING A COMMUNITY
Aside from marketing and customer retention, Twitter can also be used to build a community. Two of the best examples are the Twitter chats organized by SEMrush and Buffer. Influencers within the niche are invited to participate in the discussion.
As a result of these Twitter chats, the opportunity to connect with customers increases dramatically while improving the chances of getting retweets and favorites on Twitter. These simple actions will easily increase the company’s visibility and the chance to acquire more customers. At the same time, the company would be able to understand the current needs and thoughts of the participants to further enhance their services or products.
8. INCREASE SALES USING TWITTER
According to a survey done by Constant Contact, 60% of a brand’s followers are more likely to perform purchases or recommend products after following the brand on Twitter. To make things even juicier, 50% of the followers are actually more likely to buy or sign up for services from the brands they follow.
Why Instagram is a great influence for my marketing online?
Instagram is undeniably one of the most important social channels around, and any marketer not yet using it is missing out on something big. Whether you manage the social media of a big corporation, a small business, or you’re using it to promote your own personal brand, incorporating Instagram into your marketing strategy is a must! Not really sure why Instagram marketing is important for your brand? Just take a look at the following 6 points to find out.
#1 – Instagram is centred on storytelling
People love stories. We grow up with fairytales and happily ever afters, we become engrossed in following the twists and turns of celebrity news, and we’re drawn to people with a natural gift for recounting dramatic or funny events. Storytelling is simply part of human nature.
#2 – Visual content is essential to your marketing strategy
Photos are the most-engaging content on the Web, with visual posts producing 650% higher engagement than text only posts. It follows that Instagram is a great platform to engage your fans and keep them coming back for more. Using Instagram to test what resonates with your audience visually will help you develop your branding across the board, and you can incorporate the imagery you use on Instagram into your other marketing channels, such as your blog and email newsletters.
#3 – You can reach a LOT of people through Instagram marketing
With over 700 million monthly users on the platform, Instagram offers businesses a huge potential audience. When posting on Instagram, hashtags are the best way of getting your content out there and in front of the right people. Just be sure to use relevant hashtags that your target audience are actually searching for.
#4 – It’s the perfect opportunity to engage with your community
Instagram actually has the highest average engagement rate of all the main social channels, beating Facebook and Twitter. In fact, it even has a higher brand engagement rate, which shows the audience on Instagram is more open to branded content than they are on other platforms.
#5 – It’s a goldmine of useful feedback and insights!
As a smart marketer, you probably already monitor conve rsations about your brand and products on social media. You keep track of your mentions on forums, blogs, Facebook and Twitter. But do you know what people are posting about your brand on Instagram?
Whether or not your brand is present on the platform, people will still use it to talk about your products and services as they do on other social media channels.
#6 – It’s great for keeping an eye on your competitors
You might not use Instagram as a marketing channel yet but your competitors probably already do. So use the platform to follow their activity to see how they interact with their community.
What is the Importance of Pinterest When It Comes to Marketing?
Almost every business understands the importance of social media. But many times “social media” only includes the “big three” Facebook, Twitter, and Instagram. But, as the landscape of the internet changes it is important to change your social media strategy along with it. Pinterest is an important tool to add to your social media strategy for many reasons.
On reason Pinterest can be so important is because it draws millions of users. In fact, Pinterest just surpassed 100 million users, a new milestone for the company. Not only are there plenty of people using this platform, the people using it have purchasing power. According to a study by Pinterest Marketing Developer Partner, 45% of active Pinners have a household income of at least $60,000. Which means not only are there plenty of users to target, these users are likely to be potential customers.
Pinterest also has recently introduced buyable pins which allows users to directly make purchases from Pinterest. This makes the purchase of your products all that more accessible to potential customers and with 87% of Pinterest users saying that Pinterest has an influence over what they bought this is an important aspect to take advantage of. Along with buyable pins you are able to promote pins, which allow companies to develop a showcase of their products and then put that showcase on user’s feeds. Businesses can then pay Pinterest per engagement or per site visit generated by the Promoted Pins. This is a great way to get your content in front of the people who actually care about it.
Finally, one of the best features of Pinterest is the community.Pinterest is not only a social media platform it is a community where people share their aspirations hopes dreams and more. Pinterest offers a creative outlet for people to interact with what they want. And therefore allows your business to interact with users and engage in a meaningful way that will drive business
Online Marketing Plans
How oftern do you post in each Online Plan?
Our Online Marketing plan has different frequency of posting. For example in the starter plan we post 3 times per week, in professional plan we post 4 times, while in advanced plan we post 5 times in a week.
What type of posts do you offer for social network?
We post frequently:
-Links to your Blog Page
-Ads promoting your company or brand values
-Ads about your company specials or promos
-Links to your website
-News about your company or brand
How do I setup the monthly payments for my SEO Package?
You need to open a personal Paypal account. Visit paypal.com
For recurring billing SEO services, we accept all major credit cards, including Visa®, Mastercard®, American Express®, Discover®, and JCB®. Recurring payments to Graphicsxpress are made between the Customer and PayPal’s Subscription Service.
PayPal Subscriptions are a great way to set up recurring payments without a credit card. PayPal Subscriptions are a recurring billing feature, allowing your PayPal account to schedule payments to be sent automatically on a fixed schedule.
How to Set Up a PayPal Account?
PayPal is a very popular online payment system. It allows you to link your credit and debit cards so that you don't have to re-enter information every time you shop online. You can also link your bank account to easily send and receive money. Creating a PayPal account is free, and verification only takes a few minutes.
1-Visit the PayPal website or open the PayPal app. You can create an account from the PayPal homepage or from the app. You can install the app for free from your device's app store. The account creation process is largely the same for both the website and the app
2- Click "Sign Up for Free" or tap "Sign Up".
3- Enter your email address and create a password.
4- Fill out the form with your personal information. You'll need to enter your legal name, address, and phone number. All of this information is required in order to create your account.
5- Enter your credit or debit card (optional). After entering your personal information, you'll be prompted to enter your credit or debit card. You can enter this now or later, but you'll need to at some point if you want to verify your PayPal account.
If you don't want to enter your card information now, click "I'd rather link my bank first".
When will I be charged?
-When you set up your PayPal Recurring account, your initial setup payment is considered your first month’s payment. You will be charged again until the next month on the date you open your subscription plan
What happen if my payment is not processed by Paypal
If you get a notice that your payment was skipped, it means there was a problem processing the payment. Either PayPal had an issue or the credit card/checking account that the money is coming from had a problem. This will happen if you credit card is expired or declined, or if your account is set up to process the payments through an echeck but no money in their checking account.
Subscriptions all have a unique, individual backup funding source. If that funding source is invalid, weird things can happen – from payments not being made to subscriptions being cancelled. Please check your backup funding on the subscription and make sure it’s a valid source that has not expired. You are responsible for changing your credit cards before your next monthly charge. If you get a notice from PayPal that your payment has been skipped, please update your account before the next payment in 5 days.
Here’s how to change a subscription or recurring payment:
Log in to your PayPal account.
Click ‘Profile’ near the top of the page.
Select ‘Update Card.’
Select the card you want to change, click ‘Update.’
Please also email me to verify that you have updated your account.
After you make a purchase with PayPal, you will get an email receipt of your purchase.
Other Payment Methods
If you have a Chase Bank Account you can use Zelle Recurring Payment. Zelle is an online payment service by Chase Bank. You need to have an account in Chase.com
You can also use a wire tranfer payment with your online bank account. Look for the recurring payment, transfers or automatic payment options